Goldwell

Goldwell Color Zoom '13 - Making of

We produced the Making Of film for the Color Zoom ‘13 trend for Düsseldorf-based agency Dentsu McGarry Bowen. The idea was to show how a trend is created; how the winners of the Color Zoom Challenge take the “Beautify your Life” trend forward and bring it to life in the hairstyles of the models. What started out as an abstract concept concluded with a magnificent shoot. All the creative minds involved teamed up to generate some superb new styles and creations. Our aim was to become a part of the whole thing, to dive into the teeming pool of creativity with a camera, which led to some wonderful moments on camera and a Making Of that delivers the inside track on how a trend is born.