Goldwell

Goldwell Color Zoom '14 - Making of

How is a trend born that creates illusions and plays with the perception of the audience? We were allowed to attend the making-of of this trend. First in Dusseldorf where something was forming slowly, first on paper and later on dummy heads, finally reaching its climax in an extravagant model shooting in Hamburg. The Color Zoom trend ´14 was born and we have caught the moments full of inspiration and creativity when idea and craft are merging. When scissors and brushes become instruments that create something new. Besides the skill of the color and cutting experts the film shows the pleasure and joy of the Color Zoom team to establish the trend.